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Pizza Hut: Our New Pie Will Bring Good Fortune

Screen Shot 2013-01-30 at 1.45.54 PMYou’ve got to spend money (on pizza) to make money.That’s the message Pizza Hut Singapore is trying to send to its customers around the Chinese New Year.

The Yum! Brand’s new Fortuna pie is designed to “attract prosperity,” according to a new ad, because it is shaped like an old Chinese coin with a square hole in the middle.

Its toppings include golden pumpkin paste and taro bits, which are meant to symbolize gold and good fortune for the year.

 

  • he he har har

    that is quite a silly find

  • Machoberg

    Yum Brands is in trouble in China right? Because of hormone use in their products? This seems like cheap marketing…which executive is responsible.

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