Need to impress your date this Valentine’s Day?
Does your flame love pan-fried pizza?
If you answered ‘yes’ to both questions, Pizza Hut is here to help.
The chain is launching a perfume, called “Eau de Pizza Hut” in the United States (it was previously available in Canada). It’s available via a social media promotion and “is one of the most sought-after and rarest of scents available,” at least according to Kurt Kane, CMO of Pizza Hut:
— Pizza Hut (@pizzahut) February 12, 2013
In other holiday themed gimmicks, the Yum! brand launched a coin shaped pie in Singapore to appeal to those looking for prosperity during the Chinese New Year.