Need to impress your date this Valentine’s Day?
Does your flame love pan-fried pizza?
If you answered ‘yes’ to both questions, Pizza Hut is here to help.
The chain is launching a perfume, called “Eau de Pizza Hut” in the United States (it was previously available in Canada). It’s available via a social media promotion and “is one of the most sought-after and rarest of scents available,” at least according to Kurt Kane, CMO of Pizza Hut:
The famous Pizza Hut scent is now available in the US! Tweet @pizzahut w/ #LastMinuteLovers for 24 daily oppties to get it + $20 gift card.
— Pizza Hut (@pizzahut) February 12, 2013
In other holiday themed gimmicks, the Yum! brand launched a coin shaped pie in Singapore to appeal to those looking for prosperity during the Chinese New Year.
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